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Client health scoring
Know which clients are at risk before they tell you
MNCL360 scores every client every morning from live ad performance, how recently you talked, open tasks and the tone of your call notes. The accounts that need you rise to the top.
30 days, full power. No credit card required.
What goes into the score
Numbers alone miss half the story. A client with a great CPL can still be one bad call from leaving.
Campaign performance
Spend pacing, results and cost per result from Google, Meta and LinkedIn, compared with the prior period.
Delivery signals
Ads stopped, budget exhausted, leads not delivered. Flagged as escalations the same day.
Relationship signals
Days since the last call, overdue next calls, open tasks and sentiment from your call notes.
Six states, one glance
Every client lands in a clear state with the reason written next to it, like "cost per result up 36%" or "no call in 21 days". Your client list sorts worst first.
How agencies use it every morning
Five minutes with coffee replaces a weekly account review meeting.
- Open the portfolio. Health drops since yesterday are listed first, with the reason.
- Assign the fix. Create a task for the account owner straight from the alert.
- Book the call. Overdue check-ins show up in red, with a booking link ready to send.
- Track the recovery. Daily snapshots show whether the account is trending back to healthy.
Questions agencies ask
What is a client health score?
A client health score is a single rating that combines campaign performance, communication cadence and relationship signals to show how likely a client is to stay. Agencies use it to prioritize attention and prevent churn.
How often is the health score updated?
MNCL360 takes a snapshot of every client every morning, and critical delivery issues like stopped ads are flagged as they happen.
Can I see why a client is at risk?
Yes. Every state comes with the specific reason, for example cost per result up 36% or no call in 21 days, so you know what to fix.
Which ad platforms feed the score?
Google Ads and Meta connect by API. LinkedIn is available for agencies running it.
Keep exploring
Stop finding out about churn on the cancellation call
Every client scored, every morning, with the reason. Free for 30 days.
30 days, every feature. No credit card required.